Segmenting the Packaged Foods Product-Market
Large packaged food makers — like Campbell’s and General Mills are mentioned in this article — segment their markets and develop marketing mixes to meet…
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Are these the “50 Best Places to Work in the U.S.”?
This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used by students writing their personal marketing plan. This data comes…
Value In Use Pricing, Ethics and 42 Days
“Value in use pricing — which means setting prices that will capture some of what customers will save by substituting the firm’s product for the…
Why prices fall
Some products typically get more expensive over time (think food, college tuition, healthcare). Other products exhibit falling prices. Technology markets often exhibit declining prices (and often…
Adweek Picks the 10 Best Ads of 2014
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…
Research on Online Shopping Shows…
…some interesting facts and trends. I am not sure I agree with the hyperbolic “mind-blowing” in the title of this article, but I did find…