The Invention of the Price Tag
The video linked here is a short 3 minute video sourced from NPR’s Planet Money. It provides a brief, entertaining perspective on the history of…
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Flip Your Marketing Class!
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
Essentials of Marketing 16e is now published and ready for your review…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…
Struggling with Market Maturity
Smartphones have been one of the most disruptive innovations of the past decade. They’re so ubiquitous it’s not surprising to see them in the hands…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
Negative Brand Association
Brands partner with other brands all the time for various reasons. One motivator is to help improve your brand preference. By associating with another brand…
Discriminatory Pricing
Dating app Tinder was recently found guilty of age discrimination based on their pricing policies. Tinder charges individuals over 30 twice the price they charge…
Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
Channel Optimization with Big Data
Continuing the theme of our last post, this article on ZDNet discusses the way UPS uses big data to solve business problems. In their case,…