Pricing as Impacted by Supply and Demand
USA Today article, “Gas prices head up when they usually head down in winter“, talks about a nationwide increase in gas prices during a period…
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Truth in Advertising
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…
Ethical lines
This Bloomberg article, “Two Major Apple Shareholders Push for Study of iPhone Addiction in Children“, describes an effort from two Apple shareholders to get the…
The Collapse of Retail
Every few months there is an article about the end of the brick-and-mortar retail era. Chain after chain disappear, often citing Amazon as the primary…
New Year’s Resolutions
Every New Year people make their resolutions and so many of those resolutions are related to fitness or weight loss it creates a situational market…
Promotion Through Influencers
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
- Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning
Focus and Approach…
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
Five Psychological Principles To Guide Your Holiday Marketing Campaign
Many retailers and producers depend heavily on holiday shopping to hit their annual goals. The challenge is often trying to differentiate your wares and offerings…
UPS Adds Holiday Delivery Surcharge
According to this NPR article, UPS is going to add a surcharge to packages delivered around Black Friday and Christmas. UPS says they’re implementing the…