Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
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TV Advertising with Guaranteed Results
One of the biggest challenges in marketing is the difficulty in measuring a discrete ROI for your campaigns. This is especially problematic when you have…
3D Printing Custom Razor Handles
We often see examples of how the internet and advances in marketing technology enable mass personalization of marketing messages. 3D printing is a disruptive technology…
Sears – Stuck in the 20th Century – RIP
Sears, Roebuck and Company was founded in 1892 and one of the most iconic retailers in US history filed for bankruptcy protection in October. The…
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
Personalized Spam
Personal selling has always had the ability and advantage of tailoring a message for a specific customer. A downside of personal selling is the cost…
Burger King’s “Nightmare King”
Capitalizing on Halloween tradition, Burger King is trying to drum up some business with their new “Nightmare King” burger. Their latest ad (watch here) highlights…
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
BMW’s Entry into the Self-Driving Market
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…