Survey Overload
Tom Fishburn recently ran this Marketoonist comic which hits close to home, particularly during holiday season. We teach students the importance of making market-based decisions…
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Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Amazon Reports Increased Streaming of NFL Games
MediaPost recently published this article reporting that Amazon’s viewership of live-streamed Thursday night NFL games is up 22% to 14.7M viewers so far this season. For…
Measuring Endorser Effectiveness
Students understand the concept behind celebrity endorsers but if you ask them whether an endorsement was a good idea or not they typically answer anecdotally. …
United Airlines Reveals New Dreamliner
United Airlines revealed the newest addition to their fleet – the Boeing 787-10 Dreamliner. While it’s not the largest passenger plane (the 747-400 holds 416…
Covergirl Opens New Flagship Store Focused on Experiences
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
TV Advertising with Guaranteed Results
One of the biggest challenges in marketing is the difficulty in measuring a discrete ROI for your campaigns. This is especially problematic when you have…
3D Printing Custom Razor Handles
We often see examples of how the internet and advances in marketing technology enable mass personalization of marketing messages. 3D printing is a disruptive technology…
Sears – Stuck in the 20th Century – RIP
Sears, Roebuck and Company was founded in 1892 and one of the most iconic retailers in US history filed for bankruptcy protection in October. The…