Gillette’s Controversial Campaign
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…
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Cadbury White Cream Egg Hunt
Cadbury has announced a campaign promoting the release of their white chocolate cream egg. The campaign encourages fans to search for hidden Cadbury eggs in…
Baby Boomer Purchasing Power
I frequently see students suffer from cognitive bias. They define the world based on their own observations and experiences and it can be a challenge…
Facebook Ad Growth Slowing
2018 was a rough year for Facebook on multiple fronts. This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks…
University of the Pacific Welcomes Pepsi Snackbot to Campus
It’s the start of a new semester and the newest freshman at the University of the Pacific in Stockton, CA is Pepsi’s new Snackbot. Developed…
Edible Emotional Support
When traveling over the holidays my wife and I were surprised (and, frankly, irritated) by the number of animals traveling in the passenger cabin of…
He Knows if You’ve Been Naughty or Nice
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…
AI Controlled Wheelchair
In Chapter 9 of Essentials of Marketing we talk about the new product development process. In the article “Facial gestures can move this AI-motorized wheelchair“,…
2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…