Millennials are boosting some industries…
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…
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Can marketing help make the world a better place? #M4BW
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Welcome back! and a big thank you…
Faithful (or occasional, or even first-time) readers of Teach the 4 Ps, Over the last couple of years I have been pleased to have Jon…
Reebok’s Digital Strategy Change
Marketing Dive published an article based on an interview they did with Matt Blonder, Reebok’s global head of digital, talking about a major digital facelift…
Jeff Bezos: ‘Market Research Doesn’t Help’
Yahoo Finance recently ran the article titled “Jeff Bezos: ‘Market Research Doesn’t Help“. The catchy title makes it look like Bezos doesn’t believe in the…
A History of Logos
In Chapter 8 of Essentials of Marketing we talk about the value branding provides to a company and how they protect those brands with trademarks. …
Influencer Overload
“How can you help me if you are no one?” – a quote from the exasperated owner of the White Banana Beach Club in the…
Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
Charmin Forever Roll
For those that have a serious fear of running out of toilet paper, Charmin has some really big news. The company launched a new roll…