The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
In the next edition of Essentials of Marketing (publishing in early 2020), we created a neat new photo exhibit that clearly distinguishes between the terms individual product…
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…
Our focus on Marketing for a Better World (#M4BW) continues with a look at a recent announcement by Amazon. Amazon promises to “meet the terms…
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…