New Year’s Resolution: More active learning in the college classroom
Let’s kick off the new year right — and resolve to add more active learning to your classroom. I recently received an email from Harvard…
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Some #M4BW examples for you…
As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the…
New Produce Development (again)
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
Will customers subscribe to Nike shoes?
The Nike Adventure Club is an interesting new sales approach from the leader in athletic footwear. The target market is parents, who would pay a…
- Chapter 13 | Chapter 16 | Ethics | Legal
Skin care brand Sunday Riley wrote fake Sephora reviews…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…
- Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Ford manages its product line…
In the next edition of Essentials of Marketing (publishing in early 2020), we created a neat new photo exhibit that clearly distinguishes between the terms individual product…
- Chapter 10 | Chapter 11 | Chapter 12 | Place
Delivering convenience and high quality meat from a vending machine
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
#M4BW LEGO responds to millennial parents wanting sustainable toys
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…