![Patagonia supports activist short film, “District 15” [#M4BW]](https://teachthe4ps.com/wp-content/uploads/2023/01/cropped-4ps-logos-white-300.png)
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…
I know, I know, we always seem to be using Amazon as an example. Well the company gets plenty of press–both good and bad. This…
This Slate podcast, How Targeted Ads Started Watching Us All, gives our students a bit of context for how advertising has evolved into the targeted…
Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…
We all know that consumers can more easily ignore advertising. So how do advertisers sneak past our defenses. One way may be to disguise the…