Pioneering Advertising
I’m always on the lookout for current content that can be used to illustrate the concepts discussed in my marketing classes. Students especially enjoy video…
I’m always on the lookout for current content that can be used to illustrate the concepts discussed in my marketing classes. Students especially enjoy video…
Social media is great but the platforms have to find some way of generating revenue. The primary mechanism has been advertising revenue but those platforms…
Many of my students have an interest in a career in sports marketing. The draw isn’t terribly surprising considering how much time and money devotes…
It was recently discovered that back in 2015 Facebook allowed 3rd party Cambridge Analytica to access private data from over 50 million Facebook users without…
I love disruptive innovation. Disruptive innovation challenges existing companies to adapt, evolve, and improve while creating opportunities for new companies to grow and thrive. Disruptive…
In Chapter 3 of Essentials of Marketing we discuss the role the greater market environment has on marketing decisions. Legal changes along with cultural and…
The video linked here is a short 3 minute video sourced from NPR’s Planet Money. It provides a brief, entertaining perspective on the history of…
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…