This short article, “Corporate America must learn to innovate frugally to get through the coronavirus crisis,” (Fast Company, March 27, 2020) provides some great tips…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you…
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…
I know, I know, we always seem to be using Amazon as an example. Well the company gets plenty of press–both good and bad. This…
This Slate podcast, How Targeted Ads Started Watching Us All, gives our students a bit of context for how advertising has evolved into the targeted…