Gourmet Ramen Restaurants Are Hot
This article, “How Japanese Marketing Secrets Sparked The American Ramen Revolution” (Fast Company, February 23, 2015) describes how ramen has become the latest hot cuisine. And…
This article, “How Japanese Marketing Secrets Sparked The American Ramen Revolution” (Fast Company, February 23, 2015) describes how ramen has become the latest hot cuisine. And…
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
We don’t usually think about insurance and reinsurance markets — but risk management is an important behind the scenes, B2B business. Seeking to increase brand…
I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had…
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…