Research on Online Shopping Shows…

onlineshopping…some interesting facts and trends. I am not sure I agree with the hyperbolic “mind-blowing” in the title of this article, but I did find “15 Mind-Blowing Stats About Online Shopping” (CMO.com, May 7 2014) interesting enough to share. You always wonder about the sources (and potential biases) of these studies. Sometimes the research is conducted to hype a trend. This article tracks back each stat has a link to anĀ original source. Two trends particularly stood out to me:

  • “Seventy-two percent of Millennials research and shop options online before going to a store or mall.” I am always interested in millennials, because this is our students’ cohort demographic and because they point to future trends. This has important implications for consumer behavior and retailing.
  • “…retail revenue generated via mobile was up 35%” and “84% of store visitors use their mobile devices before or during a shopping trip.” Mobile appears poised to explode across the marketing landscape — but then again the field has been pointing to this for several years now. Is mobile’s tipping point finally here?

This data could be interesting to share with your students when you cover retailing or consumer behavior. You might ask students what the implications of these trends are for online and brick-and-mortar retailers.

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