“How Advertisers Use Internet Cookies to Track You”
Posted by Joe CannonThis is an interesting video from the Wall Street Journal (July 30, 2010) provides a nice, easy-to-understand tutorial that explains Internet cookies. At 7:14, it is a bit on the long side, but provides a pretty straightforward explanation of a technical issue of importance to our students. Many of our students (and many of us) may not be familiar with behavioral targeting but it is clearly the future of advertising — unless concerns about privacy hang it up. This might be shown in class to stimulate a discussion about online privacy. My students seem to have a wide range of opinions about privacy — I am often surprised by their openness on Facebook for example.
Tags: behavioral targeting
This entry was posted on Sunday, August 8th, 2010 at 8:00 pm and is filed under Advertising, Ethics, Legal, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.