Retailers Push Back on Returns
After years of generous and easy return policies, “Retailers Clamp Down on Returns,” (Wall Street Journal, subscription required, May 23, 2023). The bottom line –…
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Interested in AI and Teaching – You Should be Reading “One Useful Thing”
I continue to try to get my arms around large language model (LLM) artificial intelligence, like ChatGPT (and others, though I mostly use ChatGPT right…
- #M4BW | Chapter 01 | Chapter 19 | Consumer behavior | Video
Webinar: Purpose Orientation and Marketing Strategy
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
- Chapter 08 | Chapter 13 | Chapter 16 | Product | Promotion
Gucci and Vans Team Up with Roblox for a Virtual Scavenger Hunt: A New Era of Experiential Marketing
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
ChatGPT is helping me write blog posts on Teach the 4 Ps
I’ve been experimenting with large language models like artificial intelligence to better understand how they might assist marketing managers and instructors. Specifically, I’ve been using…
- Chapter 12 | Product | Retailing | Video
Dick’s Sporting Goods New Strategy
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
TikTok, Boom: Watch this Documentary to Learn More
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
The Ripple Effects of Tesla’s Recent Price Cuts
My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…
Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
