Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
The new 18th edition of Essentials of Marketing has added content related to the emergence of a purpose orientation. A growing number of firms are…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…