Video Chapter Opener: Nike – For once, Don’t Do It
Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our…
Blog
The 5 Best (and one worst) Ads of 2022
Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the…
Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
Dunkin’ Update
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
Product Placement is Different in South Korea
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
Which countries have the largest proportion of senior citizens?
In Chapter 3 we discuss the aging global population. While much of the data is from the United States, we also share international data and…
- Chapter 17 | Chapter 18 | Ethics | Market research | Price
Do sellers of subscriptions just hope consumers forget about it?
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
- #M4BW | Chapter 15 | Chapter 16 | Promotion | Sustainability
What is regenerative marketing? (#M4BW)
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
What’s up with influencers?
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
