Retirements jump and then fall, what brands might be impacted?
Among other topics, Chapter 3 covers social and demographic trends that are relevant to marketing managers. An interesting Washington Post article, “Millions retired early during…
Blog
Teach the 4 Ps is back!
I apologize for the lack of blog posting for the last few months. During the spring, my revision of Essentials of Marketing, took up more…
All the Super Bowl 22 Ads…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
How about subscribing to a month of tacos?
I love creative marketing ideas — and especially creative pricing approaches. In recent years we have seen subscription models take off. Companies like them because…
Sonic Branding…
Some content is delivered much better in an audio format. Take sonic branding — the creation of a sound that becomes associated with a brand….
How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
Branding Changes Respond to Consumer Attitudes
You may have noticed fewer “diet” soft drinks on store shelves in the last few years. Apparently “younger people just don’t like the word ‘diet’”…
- Chapter 03 | Chapter 11 | Chapter 12 | Place
Amazon’s Amazing Statistics…
Scott Galloway provides a short video where he shares some crazy statistics about Amazon. For example, did you know that within 45 minutes of an…
Shortage of Warehouse Space…
This short (9 minute) Planet Money podcast titled “Full (ware)house” covers some interesting trends in the warehouse space. One current situation is that in spite…