What’s up with influencers?
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
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Kim Kardashian Charged with Unlawfully Touting a Crypto Security
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
Gen Z’s Favorite Brands
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
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Swiss Court Ruling Protects Lindt’s Chocolate Bunnies
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…
Another company selling by subscription: BMW offers heated seats at $18 a month
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
#tiktokmademebuyit
TikTok is the hottest social media platform today. Its users are the most valuable commodity for many brands today. NPR podcast The Indicator, looked at…
Competition: Good for Innovation and Consumers
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
