Chapter 01 | Chapter 12 | Chapter 13 | Chapter 16 | Ethics | Video
What is dark design?
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
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The most hated brands in America…according to Twitter
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
- #M4BW | Advertising | Chapter 01 | Chapter 13 | Chapter 15 | Chapter 19 | Sustainability
“Science Moms” Take on the Marketing of Climate Change Science
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
Why do some brands discourage customers from buying more of them?
This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…
Social e-commerce is huge in Asia. It’s coming to the U.S.
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…
Breakfast Cereal Package Helps with Early Identification of Color Blindness
Simple story and example of Marketing for a Better World. Sometimes clever marketing aligns a brand while making for a better world. “While people can…
Buy Now Pay Later Gets Easier!
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…
Shopping During COVID-19 Accelerates Changes in Retail
The brick-and-mortar retail business has struggled through the pandemic. With many retailers closed or shoppers simply avoiding them, online retailers benefitted. That has also created…
It isn’t only Google and Facebook that tracks customers for advertising purposes…
Online music streaming service Spotify believes that it can someday become one of the advertising powerhouses. But like its rivals in the advertising business, Google…