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You are here: Home / Advertising / “Verizon ad – There’s a Map for That”

“Verizon ad – There’s a Map for That”

November 20, 2009 by Joe Cannon Leave a Comment

“Verizon ad – There’s a Map for That – HD version,” (0:31)  YouTube.com. Most of our students have cell phones – and this is a market they tune into.  Of course Apple has its “There’s an App for that” campaign to promote the applications available for iPhone users.  AT&T, the exclusive carrier for the iPhone, has been criticized of late for its poor network – which happens to be one of Verizon’s strengths.  This ad provides a current example of competitive advertising.

UPDATE (11-3-09) – AT&T sues Verizon for the ad.

UPDATE (11-19) — Maybe that lawsuit was not such a good idea.  “AT&T’s Verizon Lawsuit Gives ‘Map for That’ Ad New Life,” AdAge.com, November 19, 2009

UPDATE (11-19) — “AT&T Loses First Legal Battle,” at Slashdot.com

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Filed Under: Advertising, Legal, TV Commercial, Video Tagged With: AT&T, cell phone, Comparative advertising, Verizon

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