Trust at Scale: Wharton’s Patti Williams on Why Brands Exist
Before mass production, you bought bread from a neighbor you knew. Then you bought it from a grocery chain, made by a company you had…

Before mass production, you bought bread from a neighbor you knew. Then you bought it from a grocery chain, made by a company you had…

Getting a product onto a Walmart or Target shelf is the part of Place students almost never see. NPR’s Planet Money just recorded it. For…

Sarah, a 20-year-old NYU student, was asked how much personal information she hands to her chatbot. “I think about it for a little bit and…

One note before the story. This article involves compulsive spending, a drained retirement account, and a marriage that ended over it. Compulsive spending and gambling…

The NPR Planet Money podcast fell off my regular rotation. Then, I saw this one and gave it a listen. It’s a great fit for…

Our Chapter 4 opener leaves Lego in a good place: a company that dug out of a $300 million loss in 2004 by getting serious…

Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…

Topgolf turned driving-range golf into a group night out and sold for roughly $2 billion at its peak. The twins who built it, Steve and…

Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…