“Instant Starbucks – What the Drinkers Say,” (1:42) The Wall Street Journal, September 29, 2009. This particular video at the Wall Street Journal website asks coffee drinkers to sample the new Starbucks instant coffee. This was a pretty hot topic for a week or so and you could certainly go to Google news to find an article with more background. This video can motivate a discussion of the new product and its implications for the Starbucks brand and sales.
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