“A Clip-and-Save Renaissance,” The New York Times, September 23, 2009. There are lots of stories about how increasingly frugal consumers are responding to the current economic downturn. Coupon redemption has declined since its peak in 1992, but in 2008 and 2009 that trend seems to be reversing. The article offers examples that could be used in discussions of consumer behavior, the economic environment, segmentation, and pricing.
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