Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
Promotion
Research on Job Search Shows – Who You Know Counts
This article should not be a surprise to marketing instructors — but many of our students don’t realize the importance of networks. We teach about…
“Boring” Brands Use Humor to Gain Attention and Relevance
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…
Adweek Picks the 10 Best Ads of 2014
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…