Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Last Friday we also posted on the music industry — a student favorite. Making it as a musician is tough these days. Streaming services don’t pay…
The real world keeps handing us interesting marketing ethics issues. Yesterday we laid out the Mylan EpiPen case. Today we will try to tackle Wells Fargo’s…
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
When we were researching and writing chapter 16, Snapchat was a somewhat distant 6th place finisher in the social media race. Just one year later —…
Mary Meeker is one of the most well-known and well-respected tech gurus. Every year Meeker presents her highly anticipated “Internet Trends Report.” While the 213 slide deck…
This article from Harvard Business Review “Great Salespeople Are Born, but Great Sales Forces Are Made,” (May 20, 2016) describes the importance of 1) strategy, 2)…