Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
As an owner of a couple of EVs, and someone concerned about climate change, but also an American citizen concerned about the competitiveness of our…
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…