Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…
Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…