#AI4M: AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
In-Class Activity
- #M4BW | Chapter 01 | Chapter 09 | Chapter 15 | Chapter 19 | Ethics | In-Class Activity | Social responsibility
A Case History of Good and Bad Marketing
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
- Chapter 02 | Chapter 07 | Chapter 15 | Chapter 16 | In-Class Activity | Market research | Marketing strategy planning | Promotion | Video | Word-of-mouth
Gary Vaynerchuk Talks About Marketing
When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
- Artificial Intelligence | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Market research | Promotion
#AI4M: AI and Influencers: How Unilever Turned Dove Soap into a Viral Sensation
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
- Chapter 17 | Chapter 18 | Ethics | In-Class Activity | Price
Three Articles on Price
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
From Luxury to Everyday: How Brightland Is Rebranding Olive Oil Through Packaging
Brightland is an interesting brand with an interesting history. You can learn more by reading “Can Brightland’s new squeeze bottles help it win the olive…
- Artificial Intelligence | Chapter 07 | Chapter 09 | Chapter 13 | Chapter 15 | In-Class Activity | Market research | Promotion
#AI4M-Case Study: Clorox Uses AI to Transform Consumer Insights
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…
- Chapter 01 | Chapter 04 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | In-Class Activity | Promotion | Video
From Shepherds to Soldiers to Strategists: Unconventional Marketing Contexts
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
- Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 17 | In-Class Activity | Price | Product | Product life cycle | Promotion
Marketing to ‘Real People’: Eight Sleep’s Move from Tech Icons to Main Street
This Wall Street Journal article, “Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too?” offers an example of a company…
