#AI4M: Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…
Year: 2026
- Artificial Intelligence | Chapter 03 | Chapter 05 | Chapter 10 | Chapter 12 | Consumer behavior | In-Class Activity | Place | Retailing
#AI4M: Who Controls the Cart? AI Shopping Agents and the Battle for the Customer Relationship
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
- #M4BW | Chapter 01 | Chapter 05 | Chapter 12 | Chapter 13 | Chapter 15 | Promotion | Social media | Video
Essentials of Marketing YouTube Links
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
- Artificial Intelligence | Chapter 03 | Chapter 04 | Chapter 07 | Chapter 09 | Competition | In-Class Activity | Market research
#AI4M: Who Needs Focus Groups? AI Startups Are Replacing Human Respondents
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
- Chapter 03 | Chapter 08 | Chapter 13 | Chapter 16 | In-Class Activity | Product | Promotion | Publicity | Video | Viral campaign
When the CEO Becomes the Meme: McDonald’s Viral Burger Video and the Earned Media Lesson It Served Up
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
#AI4M: AI and College Teaching
I think most (all?) of us are still trying to figure out how we need to change our courses to account for the rapid rise…
- Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Teaching Marketing in the Age of AI
This Friday, February 27, I am doing a Webinar for McGraw-Hill. Here is the official invitation, just in case you didn’t receive it from my…
- Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
