This short (2:47) video, “Doggy Day Care Beats Recession,” from CNN.com (July 23, 2009), provides a nice supplment to one of the great new videos in our books’ video package. I really like “Targeting the Premium Dog Market: Cashing in on ‘Doggy’ Love” – and students can relate to it as well. This provides a confirmation or shorter alternative and addresses issues of consumer behavior, product (service) design, and pricing.
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