World Changing Ideas – New Product Development at Its Finest (#M4BW)
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
This short article, “Corporate America must learn to innovate frugally to get through the coronavirus crisis,” (Fast Company, March 27, 2020) provides some great tips…
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
For those that have a serious fear of running out of toilet paper, Charmin has some really big news. The company launched a new roll…
This Guardian article, “‘Urinoir’ furore: Paris residents peeved at eco-friendly urinals” is a few months old but I thought it was still worth posting because…
In Chapter 9 of Essentials of Marketing we talk about the new product development process. In the article “Facial gestures can move this AI-motorized wheelchair“,…
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…