Copyrighting the banana
Product innovation comes in many forms, including the banana! According to this Reuters article, that includes banana Halloween costumes. The article talks about a lawsuit…
Chapter 09
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Chapter 09 | Chapter 10 | Chapter 17 | Chapter 19 | Ethics | Place | Price | Product | Promotion | Segmentation
EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
What’s Now? Chapter 9 – New Product Planning at Gatorade
As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…