Chapter 09

#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
December 7, 2023October 27, 2023
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Read More Time’s Best Inventions of 2023…
Chapter 05 | Chapter 07 | Chapter 08 | Chapter 09 | International | Product | Video
McDonald’s International Product Adaptation
November 13, 2023October 25, 2023
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…
Read More McDonald’s International Product Adaptation
Chapter 01 | Chapter 02 | Chapter 03 | Chapter 05 | Chapter 06 | Chapter 09 | Chapter 13 | Chapter 19 | Consumer behavior
Apple Still a Master Storyteller
September 27, 2023September 27, 2023
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
Read More Apple Still a Master Storyteller
Chapter 04 | Chapter 09 | Diversity equity and inclusion | Ethics
The Ethics of Skin Whitening Products
February 13, 2023February 15, 2023
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
Read More The Ethics of Skin Whitening Products
Chapter 08 | Chapter 09 | Legal | Product
Swiss Court Ruling Protects Lindt’s Chocolate Bunnies
October 20, 2022February 20, 2023
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…
Read More Swiss Court Ruling Protects Lindt’s Chocolate Bunnies
#M4BW | Chapter 02 | Chapter 03 | Chapter 09 | Chapter 12 | Chapter 19
TrendWatching for Purpose-Driven Innovation
September 19, 2022September 14, 2022
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…
Read More TrendWatching for Purpose-Driven Innovation
Chapter 07 | Chapter 09 | Chapter 15 | Chapter 19
It isn’t only Google and Facebook that tracks customers for advertising purposes…
September 22, 2021September 8, 2021
Online music streaming service Spotify believes that it can someday become one of the advertising powerhouses. But like its rivals in the advertising business, Google…
Read More It isn’t only Google and Facebook that tracks customers for advertising purposes…
#M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
August 23, 2021August 22, 2021
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
Read More Seattle’s Zero-Emissions Last-Mile Delivery Hub
#M4BW | Chapter 08 | Chapter 09 | New-product development | Service
World Changing Ideas – New Product Development at Its Finest (#M4BW)
May 14, 2020May 6, 2020
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
Read More World Changing Ideas – New Product Development at Its Finest (#M4BW)

Chapter 09

McDonald’s International Product Adaptation

Apple Still a Master Storyteller

The Ethics of Skin Whitening Products

Swiss Court Ruling Protects Lindt’s Chocolate Bunnies

TrendWatching for Purpose-Driven Innovation

It isn’t only Google and Facebook that tracks customers for advertising purposes…

Seattle’s Zero-Emissions Last-Mile Delivery Hub

World Changing Ideas – New Product Development at Its Finest (#M4BW)

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