Amazon’s Grocery Vision
This week Amazon opened their prototype grocery store to the public. What’s so different about it? It’s entirely self-serve with no checkout process. Hundreds of…
Chapter 09
Advertising | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Logistics | Product | Product life cycle
Welcoming unwelcome innovation
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
Chapter 04 | Chapter 09 | Chapter 13 | New-product development | Product | Product life cycle | Segmentation
Promoting differentiation in a mature market
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
Chapter 05 | Chapter 09 | Chapter 13 | Chapter 17 | Consumer behavior | Price | Product | Product life cycle
Smartphones top $1000 price point
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
Copyrighting the banana
Product innovation comes in many forms, including the banana! According to this Reuters article, that includes banana Halloween costumes. The article talks about a lawsuit…
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Chapter 09 | Chapter 10 | Chapter 17 | Chapter 19 | Ethics | Place | Price | Product | Promotion | Segmentation
EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
What’s Now? Chapter 9 – New Product Planning at Gatorade
As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…