Chapter 09

“We wanted [our restaurant] to be Instagrammable”

Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media

“We wanted [our restaurant] to be Instagrammable”

September 24, 2017

Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…

EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics

Chapter 09 | Chapter 10 | Chapter 17 | Chapter 19 | Ethics | Place | Price | Product | Promotion | Segmentation

EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics

September 12, 2016September 13, 2016

It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…

What’s Now? Chapter 9 – New Product Planning at Gatorade

Chapter 09 | New-product development | Product | What's Now?

What’s Now? Chapter 9 – New Product Planning at Gatorade

July 6, 2016August 8, 2016

As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…