New Produce Development (again)
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
Chapter 09
From green ketchup to Colgate lasagna: Companies’ biggest product failures
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
Charmin Forever Roll
For those that have a serious fear of running out of toilet paper, Charmin has some really big news. The company launched a new roll…
Paris Public Urinals
This Guardian article, “‘Urinoir’ furore: Paris residents peeved at eco-friendly urinals” is a few months old but I thought it was still worth posting because…
AI Controlled Wheelchair
In Chapter 9 of Essentials of Marketing we talk about the new product development process. In the article “Facial gestures can move this AI-motorized wheelchair“,…
BMW’s Entry into the Self-Driving Market
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…
- Chapter 03 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16
Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Apple Releases iOS 12
Smartphones have become ubiquitous and with each new generation of phone and operating system we seem to be experiencing diminishing marginal returns. It’s getting harder…
Wendy’s Salad Giveaway
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…