Well, Advertising Age readers came to the same conclusion as Brandweek — and named Hyundai it’s Marketer of the Year (“Marketer of the Year: Hyundai,” Adage.com November 9, 2009). I already blogged the Brandweek article/video combination. This article provides additional details on the campaign.
This New York Times article, (“How to Market Your Business With Facebook,” November 12, 2009) probably has more detail than you might want to get into in an introductory marketing class. Still, I included it because marketing instructors might find it helpful to have this greater insight into Facebook (something our students no doubt know about much better than us) and how it can be used in marketing. There are also some interesting examples that could be used in class.
This is a neat little article that reports on some research on the shopping behavior of millenial (age 20-30) women. This short article (“Why ‘Millenials’ Are Impulse Shoppers” Brandweek, November 12, 2009) describes how this market segment differs from others. If it were assigned reading, students could be asked how it would effect the marketing strategy for a packaged goods firm or retailer. Moving beyond some of the examples in the article, this could lead to an interesting in-class discussion.
This post on the ReadWriteWeb blog (“40% of People on Facebook ‘Friend’ Brands“) descibes a survey with the above claim — among others. The sample of “1000 connected consumers” suggests we are dealing with a particularly digital segment of the market. Still, the results suggest that consumers may be willing to interact with brands on social media.
In a previous post “No Wall Street Journal Subscription, No Problem,” I explained how a “back door” for non-subscribers to gain access to online Wall Street Journal articles. This post at TechCrunch suggests the Journal may not continue to leave this back door open — allowing non-subscribers access to WSJ content.