“Instant Starbucks – What the Drinkers Say,” (1:42) The Wall Street Journal, September 29, 2009. This particular video at the Wall Street Journal website asks coffee drinkers to sample the new Starbucks instant coffee. This was a pretty hot topic for a week or so and you could certainly go to Google news to find an article with more background. This video can motivate a discussion of the new product and its implications for the Starbucks brand and sales.
This short (2:47) video, “Doggy Day Care Beats Recession,” from CNN.com (July 23, 2009), provides a nice supplment to one of the great new videos in our books’ video package. I really like “Targeting the Premium Dog Market: Cashing in on ‘Doggy’ Love” – and students can relate to it as well. This provides a confirmation or shorter alternative and addresses issues of consumer behavior, product (service) design, and pricing.
This article, “GoodGuide Puts Brands’ Ethical Claims to the Test,” at AdAge.com, (September 28, 2009) describes the new GoodGuide website. This site has a database rating about 75,000 consumer products on health, environmental, and social impact using a 10-point scale. The article discusses some possible strategies that might be employed by the website. Even if you cannot check out the article, you can link to www.GoodGuide.com and check out the website.