Chapter 03 | Chapter 12 | Chapter 17 | Price
Price and Tariffs – What happens next?
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…
Blog
- Advertising | Artificial Intelligence | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16 | Place | Promotion
The AI-Powered Future of Coca-Cola: From Personalized Ads to Smart Inventory
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
Loyalty Programs in 2025: What Makes Customers Keep Coming Back
Students are always looking for a good deal. I guess we all are right? This one should get their attention. Loyalty programs have become a…
From Phone Calls to AI Chat: How Holcim is Simplifying Cement Orders with AI
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
Our Super Bowl 2025 Advertising Roundup
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
- Chapter 01 | Chapter 03 | Chapter 05 | Chapter 08 | Chapter 17 | Consumer behavior | Price | Product
Private Labels Rising: Grocery Inflation’s Surprising Winner
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
- Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 12 | Chapter 17 | Competition | Consumer behavior | Positioning | Price
Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
- Chapter 01 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 16 | Place | Positioning | Price | Product | Promotion | Publicity | Retailing | Social media
Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
- Advertising | Chapter 01 | Chapter 02 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Social responsibility
12 CEO-Approved Strategies for Ethical Advertising Success
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
