A Peek Inside Nutter Butter’s Bizarre TikTok Strategy
A fun story in the New York Times, offers a case study for Nutter Butter, a sandwich-cookie brand owned by Mondelez. The brand has taken…
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Roblox Democratizes Game Development with AI-Powered 3D Creation
I originally heard about this on Perplexity Discover Daily podcast and on the Perplexity Dailies website. And for a deeper dive, check out this article…
Book summary: ChatGPT Assignments to Use in Your Classroom Today
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…
Exploring the Use of AI in Marketing with Perplexity
Perplexity AI defines itself as “a conversational search engine that answers queries using natural language predictive text, utilizing sources from the web.” You can read a bit more here….
Extended seasonal promotions: Pumpkin Spice Latte and “Summerween”
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
The role of services at Apple
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
Comparing the Many, Many, Different AI Tools Available Today
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
