The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
The CNN article, “Stores don’t sell your favorite product anymore. That’s on purpose,” examines how companies like Hormel, Levi’s, and Dollar General are reducing their…
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
This article highlights how the vending machine industry is undergoing a significant transformation fueled by consumer demand for healthier, higher-quality, and more convenient food options….
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…