Can Roblox Capture an Adult Market? Insights into Marketing Strategy
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
Author: Joe Cannon
- Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
- Advertising | Chapter 15 | Promotion | Video
Domino’s Crazy Days Ad from France
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
Maximize Learning: 5 Strategies to Boost Your Throughput
I like to read books about the science of learning. This has helped me develop better teaching and learning materials (see Essentials of Marketing and…
Dynamic Pricing is Shaking Up Industries and Annoying Customers
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
How H-E-B Conquered Texas: Lessons from Localizing
I haven’t personally shopped at H-E-B, but I have heard and read many great things. This article provides a great example and case study, highlighting…
- Artificial Intelligence | Teaching Technology Tips | Tips for Teaching | Tips for Technology | Video
Help Your Students Supercharge Their Study Habits with NotebookLM: See 5 Key Use Cases
In this tutorial, the management professor Boris Nikolaev demonstrates five powerful use cases of Google’s NotebookLM, an AI-driven research assistant designed to enhance learning and…
The Retro Revolution: How the VW ID. Buzz is Electrifying the Minivan Comeback
Volkswagen is bringing the minivan back with the all-electric ID. Buzz, a retro-modern vehicle paying homage to VW’s iconic microbus. The U.S. version of the…
A Peek Inside Nutter Butter’s Bizarre TikTok Strategy
A fun story in the New York Times, offers a case study for Nutter Butter, a sandwich-cookie brand owned by Mondelez. The brand has taken…
