From Hype to Strategy: Navigating AI’s Learning Curve in Marketing
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
Author: Joe Cannon
Which brands do consumers see delivering high value?
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
- Chapter 08 | Chapter 12 | Place | Product
Consumer Choice vs. Profit Margins: The Balancing Act in Product Line Management
The CNN article, “Stores don’t sell your favorite product anymore. That’s on purpose,” examines how companies like Hormel, Levi’s, and Dollar General are reducing their…
Social Media Update — TikTok and Reddit
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
- Chapter 10 | Chapter 11 | Chapter 12 | International | Place | Video
RoboDining Revolution: The Rise of Smart Vending Machines in Food Service
This article highlights how the vending machine industry is undergoing a significant transformation fueled by consumer demand for healthier, higher-quality, and more convenient food options….
Can Roblox Capture an Adult Market? Insights into Marketing Strategy
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
- Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
- Advertising | Chapter 15 | Promotion | Video
Domino’s Crazy Days Ad from France
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
Maximize Learning: 5 Strategies to Boost Your Throughput
I like to read books about the science of learning. This has helped me develop better teaching and learning materials (see Essentials of Marketing and…
