Competition: Good for Innovation and Consumers
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…
Among other topics, Chapter 3 covers social and demographic trends that are relevant to marketing managers. An interesting Washington Post article, “Millions retired early during…
I apologize for the lack of blog posting for the last few months. During the spring, my revision of Essentials of Marketing, took up more…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
I love creative marketing ideas — and especially creative pricing approaches. In recent years we have seen subscription models take off. Companies like them because…
Some content is delivered much better in an audio format. Take sonic branding — the creation of a sound that becomes associated with a brand….
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
You may have noticed fewer “diet” soft drinks on store shelves in the last few years. Apparently “younger people just don’t like the word ‘diet’”…