Kim Kardashian Charged with Unlawfully Touting a Crypto Security
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
TikTok is the hottest social media platform today. Its users are the most valuable commodity for many brands today. NPR podcast The Indicator, looked at…
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…