Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
The CNN article, “Stores don’t sell your favorite product anymore. That’s on purpose,” examines how companies like Hormel, Levi’s, and Dollar General are reducing their…
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
This article highlights how the vending machine industry is undergoing a significant transformation fueled by consumer demand for healthier, higher-quality, and more convenient food options….