Teach the 4 Ps For instructors of marketing Featured Webinar: Purpose Orientation and Marketing StrategyApril 30, 2023Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…The Ripple Effects of Tesla’s Recent Price CutsMarch 20, 2023My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…ChatGPT Wrote this Blog Post…March 1, 2023[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played… Recent Posts “Nike Broke Up With Retailers. Now It’s Trying to Win Them Back”Posted August 11, 2023Deinfluencers – New on MePosted August 11, 2023Impact of the Netflix Crackdown on Password SharingPosted July 10, 2023Purpose-Oriented Campaigns See PushbackPosted July 8, 2023Retailers Push Back on ReturnsPosted July 8, 2023Interested in AI and Teaching – You Should be Reading “One Useful Thing”Posted June 13, 2023 SEE ALL POSTS Top Categories #M4BW Consumer Behavior Segmentation Product Price Promotion Place Marketing Strategy Categories Select Category #M4BW Advertising Artificial Intelligence B2B Chapter 01 Chapter 02 Chapter 03 Chapter 04 Chapter 05 Chapter 06 Chapter 07 Chapter 08 Chapter 09 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Competition Consumer behavior Cross-functional Customer service Demographics Diversity equity and inclusion Ethics External market environment Flip Exercise Integrated marketing communications International Legal Logistics Market research Marketing strategy planning New-product development Place Positioning Price Product Product life cycle Promotion Publicity Retailing Segmentation Selling and Sales Mgmt Service Social media Social responsibility Strategy planning Sustainability Teaching Technology Tips Tips for Teaching Tips for Technology Uncategorized Video Viral campaign What’s Now?