Teach the 4 Ps For instructors of marketing Featured What are you telling your students about how they can use ChatGPT in your class?September 27, 2023ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…Webinar: Purpose Orientation and Marketing StrategyApril 30, 2023Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…ChatGPT Wrote this Blog Post…March 1, 2023[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played… Recent Posts What are you telling your students about how they can use ChatGPT in your class?Posted September 27, 2023Apple Still a Master StorytellerPosted September 27, 2023“Nike Broke Up With Retailers. Now It’s Trying to Win Them Back”Posted August 11, 2023Deinfluencers – New on MePosted August 11, 2023Impact of the Netflix Crackdown on Password SharingPosted July 10, 2023Purpose-Oriented Campaigns See PushbackPosted July 8, 2023 SEE ALL POSTS Top Categories #M4BW Consumer Behavior Segmentation Product Price Promotion Place Marketing Strategy Categories Select Category #M4BW Advertising Artificial Intelligence B2B Chapter 01 Chapter 02 Chapter 03 Chapter 04 Chapter 05 Chapter 06 Chapter 07 Chapter 08 Chapter 09 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Competition Consumer behavior Cross-functional Customer service Demographics Diversity equity and inclusion Ethics External market environment Flip Exercise Integrated marketing communications International Legal Logistics Market research Marketing strategy planning New-product development Place Positioning Price Product Product life cycle Promotion Publicity Retailing Segmentation Selling and Sales Mgmt Service Social media Social responsibility Strategy planning Sustainability Teaching Technology Tips Tips for Teaching Tips for Technology Uncategorized Video Viral campaign What’s Now?