Teach the 4 Ps For instructors of marketing Featured Recent Posts SEE ALL POSTS Top Categories #M4BW Consumer Behavior Segmentation Product Price Promotion Place Marketing Strategy Categories Select Category #M4BW Advertising Artificial Intelligence B2B Chapter 01 Chapter 02 Chapter 03 Chapter 04 Chapter 05 Chapter 06 Chapter 07 Chapter 08 Chapter 09 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Competition Consumer behavior Cross-functional Customer service Demographics Diversity equity and inclusion Ethics External market environment Flip Exercise Integrated marketing communications International Legal Logistics Market research Marketing strategy planning New-product development Place Positioning Price Product Product life cycle Promotion Publicity Retailing Segmentation Selling and Sales Mgmt Service Social media Social responsibility Strategy planning Sustainability Teaching Technology Tips Tips for Teaching Tips for Technology TV Commercial Uncategorized Video Viral campaign What’s Now?