Teach the 4 Ps
For instructors of marketing
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AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
Some examples of TikTok and marketing
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
Case Study: Liquid Death and the Power of Branding
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
