Can marketing help make the world a better place? #M4BW
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Faithful (or occasional, or even first-time) readers of Teach the 4 Ps, Over the last couple of years I have been pleased to have Jon…
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…
You may have noticed that Teach the 4 Ps took a bit of a break. For much of the last year, other activities – including…
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
You may recall that one of the new features of Essentials of Marketing 15e was our What’s Now? chapter element to give students a way to link a current…