How the Pandemic is Changing Consumer Behavior…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
Author: Joe Cannon
- #M4BW | Chapter 10 | Chapter 11 | Place
How Can Supply Chains Reduce Climate Change (#M4BW)
As regular readers of this blog know, the recently published 17th edition of Essentials of Marketing includes several examples each chapter of companies, brands, or…
Do Micro-Targeted Online Ads Work?
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…
“Flipping the Online Classroom” Joe’s webinar recording…
This is a recording of my recent webinar “Flipping the Online Classroom” hosted by McGraw-Hill. For more resources, see my recent blog posts “Flipping the…
Flipping the Online Classroom – Post Webinar Q&A and Comments
On May 22, I gave a presentation, Flipping the Online Classroom (this links to my previous post about the presentation). My presentation was one of…
“Flipping the Online Classroom” – Resources for Online Active Learning
Today (May 22, 2020) I have the pleasure of being a presenter for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” My presentation…
World Changing Ideas – New Product Development at Its Finest (#M4BW)
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
- #M4BW | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16
Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…