“Flipping the Online Classroom” – Resources for Online Active Learning
Today (May 22, 2020) I have the pleasure of being a presenter for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” My presentation…
Author: Joe Cannon
World Changing Ideas – New Product Development at Its Finest (#M4BW)
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
- #M4BW | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16
Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…
- #M4BW | Chapter 17 | Chapter 18 | Price
Dutch Florist Gives People a Choice About What to Pay…(#M4BW)
Occasionally brands allow customers to pay what they can or what they think is appropriate. You can learn more about the psychology of “pay what you…
Steak-Umm Tweets Get the Brand Positive Press… (#M4BW)
Who would have thought that Steak-umm, the brand of frozen processed meats, would become a “voice of reason in the pandemic” (Fast Company). The article…
Time for Fun – Emoji Brand Quiz
Brilliant Ads put together a fun “Emoji Brand Quiz“. They have 60 brands in emojis (examples and brands included below). See also this one (with…
A Sales Promotion Fail…
As businesses seek to remain relevant in the midst of our pandemic, some are getting creative and clever. Sometimes, perhaps too clever for their own…
- #M4BW | Advertising | Chapter 13 | Chapter 15 | Chapter 16 | Promotion
Advertising in a Pandemic…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…