Behind Costco’s Treasure-Hunt Shopping Strategy
This Wall Street Journal video “Behind Costco’s Treasure-Hunt Shopping Strategy,” describes Costco’s marketing strategy. (see also this article at Business Insider). Surprisingly, the store makes…
Author: Joe Cannon
Schwinn Partners with Good Co. Bike Club to Promote Cycling in the Black Community
Soon after the pandemic hit New York, Brooklyn cyclist Drew Bennett posted on his Instagram Stories that he was going on a bike ride and…
Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
Give yourself a break, and lower your cognitive load while teaching…
I have always enjoyed Harvard Business School Publishing’s offerings. I teach a lot of MBA classes and use many of the site’s readings and cases…
- #M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
Fall Semester Arrives and Teach the 4 Ps Returns…
Just like many of you (I hope), Teach the 4 Ps took some time away from teaching this summer. In fact, I (Joe) was able to travel…
- #M4BW | Chapter 01 | Chapter 04 | Chapter 13 | Chapter 16 | Chapter 19 | Promotion | Segmentation | Viral campaign
Nike: Can you be an athlete?
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
Volkswagen to celebrate transition to e-vehicles, change company name to Voltswagen…
April Fools! While Volkswagen plans for at least 60 percent of its sales in Europe to be hybrid or EV by 2030, they are not…
A Couple of Examples of Companies Trying to Get Green (#M4BW)
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…