Why “location” matters to advertisers
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
My research is in channels of distribution and buyer-supplier relationships. And even I must admit that this is not the most “fun” of the 4…
This post at the HubSpot Agency Post blog titled “24 Minimalist Print Ads to Inspire Your Creativity” provides some interesting print ads that might be…
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….
Hello loyal readers. As you probably noticed it has been a long time since our last post here at Teach the 4 Ps. Last spring…
Marketing analytics is one of the hottest topics facing today’s marketing manager. For a contemporary example, you might show this video to your class. The video is…
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
This video from SAS describes how UPS embraces analytics to optimize delivery performance. The video offers a way to demonstrate how analytics can lower a…
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…