Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…
Author: Joe Cannon
- #M4BW | Chapter 17 | Chapter 18 | Price
Dutch Florist Gives People a Choice About What to Pay…(#M4BW)
Occasionally brands allow customers to pay what they can or what they think is appropriate. You can learn more about the psychology of “pay what you…
Steak-Umm Tweets Get the Brand Positive Press… (#M4BW)
Who would have thought that Steak-umm, the brand of frozen processed meats, would become a “voice of reason in the pandemic” (Fast Company). The article…
Time for Fun – Emoji Brand Quiz
Brilliant Ads put together a fun “Emoji Brand Quiz“. They have 60 brands in emojis (examples and brands included below). See also this one (with…
A Sales Promotion Fail…
As businesses seek to remain relevant in the midst of our pandemic, some are getting creative and clever. Sometimes, perhaps too clever for their own…
- #M4BW | Advertising | Chapter 13 | Chapter 15 | Chapter 16 | Promotion
Advertising in a Pandemic…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
- #M4BW | Chapter 09 | International | Product
“Jugaad” frugal innovation for new product development (#M4BW)
This short article, “Corporate America must learn to innovate frugally to get through the coronavirus crisis,” (Fast Company, March 27, 2020) provides some great tips…
Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you…