Internet of Things: Comfort vs Privacy in a Connected World
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…
Author: Joe Cannon
- #M4BW | Chapter 05 | Chapter 15 | Ethics
“Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
More fake reviews at Amazon…
We have talked about the “Gray World of Online Reviews” here at Teach the 4 Ps several times in the past few years–and of course in Essentials…
- #M4BW | Chapter 01 | Chapter 02 | Chapter 13 | Chapter 15
“Buy one give one” business models — marketing for a better world (#M4BW) or not?
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
New Year’s Resolution: More active learning in the college classroom
Let’s kick off the new year right — and resolve to add more active learning to your classroom. I recently received an email from Harvard…
Some #M4BW examples for you…
As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the…
New Produce Development (again)
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
Will customers subscribe to Nike shoes?
The Nike Adventure Club is an interesting new sales approach from the leader in athletic footwear. The target market is parents, who would pay a…
- Chapter 13 | Chapter 16 | Ethics | Legal
Skin care brand Sunday Riley wrote fake Sephora reviews…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…