Steak-Umm Tweets Get the Brand Positive Press… (#M4BW)

Who would have thought that Steak-umm, the brand of frozen processed meats, would become a “voice of reason in the pandemic” (Fast Company). The article highlights some of the Steak-umm brand  posts that encourage media literacy and for people to pay attention to the science behind the pandemic. The brand’s simple, honest posts got it positive press. Not sure  how it fits with the brand, but perhaps “all press is good press.”