China Airlines creates some funny advertising…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…
Author: Joe Cannon
- #M4BW | Chapter 03 | Chapter 11 | Chapter 12
#M4BW Amazon Commits to 100% renewable energy, 100,000 electric vans to fight climate change
Our focus on Marketing for a Better World (#M4BW) continues with a look at a recent announcement by Amazon. Amazon promises to “meet the terms…
From green ketchup to Colgate lasagna: Companies’ biggest product failures
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
#M4BW Japanese companies use technology to create value for an aging population
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
Millennials are boosting some industries…
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…
Can marketing help make the world a better place? #M4BW
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Welcome back! and a big thank you…
Faithful (or occasional, or even first-time) readers of Teach the 4 Ps, Over the last couple of years I have been pleased to have Jon…
Flip Your Marketing Class!
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
Essentials of Marketing 16e is now published and ready for your review…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…