Millennials are boosting some industries…
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…
Author: Joe Cannon
Can marketing help make the world a better place? #M4BW
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Welcome back! and a big thank you…
Faithful (or occasional, or even first-time) readers of Teach the 4 Ps, Over the last couple of years I have been pleased to have Jon…
Flip Your Marketing Class!
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
Essentials of Marketing 16e is now published and ready for your review…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…
Teach the 4 Ps is back!
You may have noticed that Teach the 4 Ps took a bit of a break. For much of the last year, other activities – including…
Brick-and-Mortar Retailers Turn to Scrambled Merchandising
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…
Which Brands are Getting It Right? (An Insider’s Perspective)
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
- Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…