The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
This video from SAS describes how UPS embraces analytics to optimize delivery performance. The video offers a way to demonstrate how analytics can lower a…
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…
This Fast Company video shows how Rebecca Minkoff (designer of luxury handbags, accessories, footwear and apparel) uses technology at a prototype of one of her specialty retail…
This article, “How Japanese Marketing Secrets Sparked The American Ramen Revolution” (Fast Company, February 23, 2015) describes how ramen has become the latest hot cuisine. And…
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…