Creative Campaign Helps Financial Services Company Gain Awareness
We don’t usually think about insurance and reinsurance markets — but risk management is an important behind the scenes, B2B business. Seeking to increase brand…
Author: Joe Cannon
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Tom Peters – Still Full of Insights After All These Years
I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had…
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Emerging “Two-Tier Economy” Changes Product-Markets
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…
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IKEA Tells Fun Story – Demonstrates the “Joy of Storage”
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
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Guest Speaker: Steve Jobs on Market Research
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…
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Galileo on teaching…
Do you agree?
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Why aren’t we teaching students how to learn?
There is growing evidence about the best ways to learn and how to learn more efficiently. In anticipation of the next revision of Essentials of…
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Carlsberg Does it Again…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…
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Can software detect emotions? How can marketers use this? Should they?
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…