Comparing the Many, Many, Different AI Tools Available Today
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
Year: 2024
Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
- Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
- Chapter 05 | Chapter 13 | Chapter 16 | Consumer behavior | Ethics | Promotion | Social media | Viral campaign
A few perspectives on influencers
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
- Advertising | Chapter 13 | Chapter 15 | Promotion | TV Commercial | Video
Some fun advertising to show on the last day of class (or maybe any time)
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
Some examples of TikTok and marketing
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
- Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
- Advertising | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion
Personalized Marketing: Cool or Creepy?
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
Co-Intelligence: Great AI Primer from Ethan Mollick
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
