Product Placement is Different in South Korea
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
In Chapter 3 we discuss the aging global population. While much of the data is from the United States, we also share international data and…
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…