Another company selling by subscription: BMW offers heated seats at $18 a month
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
TikTok is the hottest social media platform today. Its users are the most valuable commodity for many brands today. NPR podcast The Indicator, looked at…
For many years home internet service providers like Comcast and Charter faced little competition. Now “Comcast and Charter face a grim new reality: action competition,”…
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…
Among other topics, Chapter 3 covers social and demographic trends that are relevant to marketing managers. An interesting Washington Post article, “Millions retired early during…
I apologize for the lack of blog posting for the last few months. During the spring, my revision of Essentials of Marketing, took up more…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
I love creative marketing ideas — and especially creative pricing approaches. In recent years we have seen subscription models take off. Companies like them because…